Hi, I’m Che
welcome to my portfolio
I’m a third culture kid born in Taiwan and raised in Calgary. My knack for creative problem-solving led me to study Industrial Design in Toronto where I developed a passion for human-centered design.
I am a multidisciplinary designer. I consider empathy to be my most fluent language and most fundamental value.
I am a lateral thinker adept at drawing from conceptual frameworks and abstract ideas and bending them to fit evolving problems. My diverse skillset allows me to bring experience from a broad range of domains and apply them to what I'm focused on today.
I excel in environments that enable me to utilize my adaptability and in work that requires creative solutions.
When I have time for myself, I enjoy playing tennis, golf, and conducting science experiments in the kitchen.
EXPERIENCE
Connex Electric
Product Designer - Short Term Contract
2026
Comprehensive design and digital foundation for a startup electrical engineering firm.
Established a visual identity for the brand, redesign logo suite, created a multi-page responsive website from the ground up as well as a system of visual assets including product brochures and spec sheets.
Provided packaging design that adhered with newly established visual identity.
Provided photography assets for digital and print.
Hardware design and competitive analysis to establish market differentiation for a public facing product in a regulation and engineering code heavy environment.
Assisted in creating a marketing system that aligned with the new brand identity and tone, including assets and copy.
Building Blox Construction & Contracting
Freelance
2025
Delivered a redesign for a Vancouver construction companies visual identity and branding, including a visual assets package with multiple logo suites, usage, style, identity and brand guides.
PCF Management
Freelance
2025
Branding, logo, website design for wealth management family office and subsidiary companies.
Creative leadership, guiding founders in understanding importance of their brand identity and digital fingerprint
Delivered comprehensive visual asset packages including multiple logo suites, brand and identity guide, style guide, and multi-page integrated website.
Leading Global Surfaces Manufacturer
Design & Strategy Consultant - Freelance
2024 - 2025
Partnered with a leading global solid surfaces manufacturer with 2024 revenues of approximately $3 billion USD, to deliver a targeted design and strategy engagement.
Conducted a competitive landscape analysis benchmarking against market leaders and identifying product portfolio gaps.
Developed and presented original surface design concepts, drawing from trend forecasting, cultural insights, and biophilic design principles.
Delivered a polished, executive-level strategic package that helped position the client for stronger market differentiation.
Hyundai L&C Canada, Hanstone
Industrial Designer
04/23 - 11/24
Sole designer in Canada, collaborating closely with the US-based Creative Director to execute and manage the entire design strategy ensuring alignment with cross-functional teams and the overall company vision.
Independently manage design process from concept through production, including research, prototyping, and final implementation
Collaborate closely with cross functional development teams and process engineers to ensure seamless design translation to manufacturing.
Applied advanced DFM (design for manufacturing) principles, delivering production-ready designs that exceeded company standards in both aesthetics and functionality.
Led and managed lab team. Actively involved in hands-on testing and rapid prototyping, validating design assumptions and optimizing product iterations based on real-time lab feedback.
Led CMF (Color, Material, and Finish) strategy, ensuring cohesive visual and tactile experiences aligned with brand identity, user expectations, and manufacturability constraints.
Pushed technological boundaries and develop future capabilities for the company’s products.
Worked closely with production teams to address design challenges during the transition from prototype to mass production, balancing cost objectives with product integrity.
OCAD University, GradEx
Experience Designer
2021
As a part of a committee, organized and launched 5-day physical and online exhibition.
City of Toronto, Bloor-Annex BIA
Design Competition Winning Submission
2020
Designed a bike rack for the Bloor-Annex district in collaboration with city engineers and BIA panel, recognized for its market readiness, manufacturability, and user-centric approach.
Usability and functionality focused design; resulting in a versatile, comprehensively accommodating product, providing multiple secure contact points for all style and size bikes.
Optimized cost-effective manufacturing and compatibility with existing infrastructure.
OCAD University
Bachelor's of Design, Industrial Design
2021
ACIDO Rocket Finalist
